Supaglu
Brand Identity Design
Branding for creative industries
Servicing studios, artists and creatives across Australia, Supaglu helps games, vfx and animation professionals find jobs in the entertainment design industry and helps creative studios with recruitment.
A fresh and vibrant new brand identity to stand Supaglu apart from competitors and appeal to their target market of creative talent and creative studios. As the name suggests, creative people are the glue that holds the industry together!
Unique custom typography
The new Supaglu logo brings a fun, fresh, creative approach to the recruitment sector, standing it apart from corporate competitors for strong brand recognition and recall.
Smooth, flowing shapes hint at the glue theme and create a sense of forward momentum, while crisp, bold letterforms maintain a high degree of legible at any size.
Keeping on-brand
The final Logo Set for Supaglu contains logos and icons formatted for Pantone and CMYK colour printing, as well as RGB/HEX versions for on-screen viewing. Mono logos are included for black+white reproduction, as well as Reversed logos for use on dark backgrounds.
File formats include EPS, SVG, PNG and JPG options, so whether the brand is being represented in a small press ad, featured on a website or app, or enlarged up to a multi-story billboard – it always looks supa!
Promotional Pins
Supaglu’s brand icon is the logo’s shorthand. Produced as super-shiny soft enamel pins, it’s the perfect promo item for them to hand out when connecting with new creative talent and creative agencies!
Business Cards
First impressions count, so Supaglu’s business cards have been designed to leave a lasting impression. Bold branding is enhanced with eye-catching print embellishments. Glossy high-build spot-UV varnish highlights the logo, contrasted against soft-touch laminate to protect the cards and provide a curious hand-feel.
”These look supa. Nice to meet you!”
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Bubblegum
PANTONE 246
C27 M89 Y0 K0
#c822bc -
Blue Sky
PANTONE 2727
C75 M45 Y0 K0
#3465d1 -
Gamer Hair
PANTONE 333
C54 M0 Y34 K0
#00dec7 -
Dark Night
PANTONE 275
C98 M99 Y0 K58
#21174b
A vibrant brand colour palette
Fun, fresh and dynamic – a harmonious gradient with a high-energy creative vibe.
“I have known Jeremy and his work for many years. When the time came to choose a branding designer for my new company, I knew I needed someone who would really work to understand the vision and the target market, and who would work closely with me to map that, and develop something strong that stood out in it's category. Jeremy did that, and more – he also took me along on the design journey, so at every stage I understood his thinking and process. I could not be happier with the Supaglu logo – thank you Jeremy. I look forward to many more years of collaboration.”
— Kirsty Parkin, Founder & Director, Supaglu
Creative Direction
Graphic Design
Print Management
CLIENT
Supaglu
Adeaide, South Australia
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