ELDERTON GTS
Wine Packaging Design
Elderton Wines – Neil Ashmead Grand Tourer Shiraz
A tribute wine who’s packaging fittingly celebrates the life and loves of the late Neil Ashmead, a passionate South Australian wine man who had a lust for life and a love of fast cars.
Playing on Neil’s passions and reflecting his outgoing personality, the design pays homage to the vintage Holden GTS – complete with go-fast stripes, shark gills, winner’s wreath neck-label and topped with a 6-speed gear stick. The packaging has proven a hit amongst wine and car lovers alike – a great outcome for a great wine, befitting the great man himself.
“Six-speed gear box on top of the capsule is a great logo.”
– James Halliday, Australian Wine Companion
Creative Direction
Graphic Design
Print Management
CLIENT
Elderton Wines
Barossa Valley, South Australia
STUDIO
Fuller
AWARDS & PUBLICATIONS
AADC Awards – Finalist
Lürzer’s Archive – 200 Best Packaging Designs Worldwide
Photography © asbCreative