d’Arenberg Scarce Earth

A series of wine labels designed for some of d’Arenberg’s finest drops gather together to form the ‘Scarce Earth’ range.

And if the pixie looks familiar… legendary winemaker, Chester Osborne, has often been referred to as the ‘pixie in the vineyard’ (that’s how the magic happens, after all) so the hint of his likeness is no coincidence!

A quirky label brief from d’Arenberg’s Chief Winemaker, Chester Osborn, to maintain the traditional d’Arenberg label elements (crest and red stripe), incorporate abstract landscape illustrations to depict each wine’s point of origin, oh – and hide a playful pixie in each label. A fun challenge!

The mischievous pixies can now also be found hidden throughout every level of the now-famous d’Arenberg Cube – McLaren Vale’s premier wine tasting-room, restaurant, art gallery, and museum.