BATHE WINES
Branding & Packaging Design
The Bathe Wines logo was designed to reflect sophistication, elegance and fun, featuring a 1950's bathing beauty diving into the brand itself. – Bottoms up!
The Bathe Wines Moscato label features the brand identity logo as hero, and subtly references a bathing towel in shape and detail with an embossed texture pattern and matt varnish creating a fabric-like finish. The vintage, varietal and barcode feature as tags, with the ideal drinking temperature shown as a laundry care icon.
The Bathe Wines Rosé, Sauvignon Blanc and Riesling range took a different approach.
A custom, hand-cut lino-print illustration was created for the hero image, featuring a woman reclining and relaxing in a claw-footed bathtub. The bathing theme is extended with an all-over bathroom-tile pattern printed in clear gloss UV varnish to catch the light as it moves around the bottle’s surface.
Creative Direction
Graphic Design
Illustration
Print Management
CLIENT
Bathe Wines by John Harvey
Adelaide, South Australia
STUDIO
Fuller
AWARDS
Graphis Logo Design 8 – Silver
Photography © asbCreative